Andrew Essex is the chief executive officer of Plan A. This is a conglomerate in the advertising industry that he co-founded in 2018. It owns four boutique agencies that are involved in social media marketing, ad creation, event marketing, branded content, and strategy. One of these companies is United Worldwide, which has among its clients Van’s General Store, Target, Gap, and Cadillac.
He has a master’s degree acquired at New York University. Andrew Essex’s career began at The New Yorker in January 1994 where he was an editor. He has also been an editor at Salon.com and Entertainment Weekly. He helped launch US Weekly magazine for which he was a consultant. He has also appeared on TV as a commentator, including on CNN, ABC, Fox News, CNBC and Anderson Cooper. Court TV and E!
His writing has appeared in many publications. Among them are Rolling Stone, The New York Times Magazine, Elle, Food & Wine, Bazaar, Details, the New York Times, and Interview. In 2017, Andrew Essex had a book published, “The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come.” He wrote that the current business model of advertising is in its death throes as consumers can easily ignore anything that doesn’t offer them value. Other books he has written include, “Le Freak: An Upside Down Story of Family, Disco and Destiny,” “A Very Public Offering: The Story of Globe.com,” and “Chasing Cool.”
From 2006 to 2015, he was the vice chairman and CEO of Droga5. This is an international advertising firm with offices in New York City and London. In January 2016, Andrew Esses joined another advertising firm, Tribeca Enterprises, as its CEO. In January 2014, he joined the American Advertising Federation as a board member. He is also a board member of IPIC, a chain of upscale movie theaters that offer gourmet food and cocktails.
In co-founding Plan A, he said that most advertising and marketing firms don’t want to be a part of a large conglomerate as they tend to be slow and expensive. On the other hand, boutique marketing firms are too small and limited in the services they offer clients. He created Plan A to be a company in between these. It’s large enough to offer end to end creative services without being too large to offer value.
Andrew Essex was able to raise about $20 million in capital within the first two years of launching Plan A. The investors he raised money from include former Disney executive Michael Ovitz, Medialink CEO Michael Kassan, and CEO Ben Lerer of Group Nine. Its chief competitors include Stagwell Group and You & Mr Jones.