There is no question that “The Rise of Skywalker” has been a big hit for Disney. It will easily make $1 billion at the box office when all is said and done. It will be the seventh Disney film to make that claim for the year 2019. However, there is a very troubling thing that is occurring when you take a closer look at the box office numbers for the latest installment of the Star Wars saga. It made 80 percent less money on its third weekend of release than it did in its first. Every film is going to drop off. However, a drop off like this is very large and a cause for concern.
There are many people who believe the very negative reviews that the movie has received is keeping people away. The film has been panned by fans just as much as it has by critics. Therefore, it can be assumed that the large number of people who went to see it on opening weekend told their friends and family members that they didn’t like the film. Those bad reviews kept those people from going to see the movie themselves. This has helped to contribute to the very large drop that the film has experienced.
It might be considered nitpicking to criticize the weekly drop off of a film that will soon cross the $1 billion mark at the global box office. However, it is hard to imagine how much money the film would have made if fans and critics were actually giving it positive reviews. The final numbers might have been truly astonishing. Star Wars movies usually see a drop off because of the large number of people who go to see the movie when it first comes out. However, the drop of “The Rise of Skywalker” is the largest so far.
There is another problem that may very well have played into “The Rise of Skywalker” not performing as well as its predecessors. There has only been two years since the most recent Star Wars film was released. When “The Force Awakens” came out four years ago, there had been a gap of 10 years between films. Therefore, the anticipation for the film was a lot greater. More people went to the theater as opposed to waiting to see the movie at home months after it comes out. This could be a reason for the steep drop off.