Ryan Seacrest: When Your Brand And Business Model Is To Be Yourself


What does your day fit in when your business model, and your brand, is to simply live as yourself – in the best manner possible? Ryan Seacrest, host of American Idol, among other things, knows the answer. Newly arrived to New York, these days he is all about crafting that one perfect day, one day at a time.

Ryan Seacrest 43, has wrapped up the filming of Live with Kelly and Ryan in Los Angeles, and moved up North, adjusting to the pace of New York. For Seacrest, living the best life also involves producing shows like “Keeping Up with the Kardashians” and “American Idol”, while also running his own skincare series and clothing brand. Ryan Seacrest Distinction is a clothing brand for the urban man not too busy to stay elegant.


Meaningful Mornings

The usual day for Ryan Seacrest starts at 6:00 AM, as he quickly awakens and gets ready. All he needs to set off is a shower and a shave. Basic skincare is putting on moisturizer – Seacrest should know the importance, being the co-founder of Ryan Seacrest Polished, a cosmetics brand created together with Dr. Lancer. Dressing up is kept to the essentials: “This is my first time being based in New York so it requires checking the forecast. But generally, I have a uniform: I get into a pair of sweats, a zip-up hoodie and a T-shirt.” Seacrest then shares a fashion crime – setting out in Uggs in May, a move that mystified Uggs fans, who deem May to be “too early” to wear the boots.

Caffeine is a two-step process, and Seacrest starts the day off with matcha tea, for all its nutrients, followed by coffee.


Trainer on the Go

Early in his career, during his 20s and 30s, Ryan Seacrest was shy about wasting working hours for hitting the gym – he would push the training session into his lunch break. But as his workload grew, training and the physical aspect became essential to keeping up. Now, he is never shy about the need for a workout: “When Kelly and I were in the Bahamas for a Live! show, I brought a trainer with me to make sure I could keep the same routine.”

Recently, he added a boxing coach to the mix, and is now almost kombat-ready. Seacrest uses the Peloton bikes for before-work fitness, but prefers jogging to a treadmill.


News Feed

Afterwards, it’s time to catch up with overnight news, and a bit of television. Ryan Seacrest prefers to read during his short commute to work, seven minutes from his Upper East Side. He likes to use the energy of the morning to do most of the urgent tasks.

“I’ve learned, though, that I only have the capacity to engage in so much for certain amount of times. I will only take a phone call interview or other requests after I get through the first half of the day. The afternoon is when I can think about things that are more long term.”

Ryan Seacrest has trained himself to prioritize, and not set out to solve every single question. He used self-discipline to put his tasks on queue, and not get overwhelmed.

But that does not stop Seacrest from giving back, through the Ryan Seacrest Foundation, a youth-targeted initiative for improvement and help based on entertainment and educational activities.


On Saying Yes

Ryan Seacrest believes success hinges on saying yes – which is also a key ingredient to getting along with partners. “If you want to be the most successful you, people like to hear yes. They like to hear three words, one is “yes,” and the other is “got it.”

He likes to reassure his partners, and his favorite email response is “I got it”.


Live to Eat

Being a vegan does not stop Ryan Seacrest from seeking out the best food. “I’m only working to eat well and drink wine. I have to. Otherwise, I would not enjoy life.” He makes a point to set aside time for a leisurely two-hour lunch on Friday and weekends, paired with some good wine.


Put Down the Phone

Ryan Seacrest is, no surprise, easily distracted, and possibly hyperactive, in his own description. So he used discipline to put down the phone, and teach himself to meditate. He’s gone as far as locking the device in a safe, so he is physically away from it on trips.


Easy Does It

Ryan Seacrest gets inspiration for his work as host and anchor from Dick Clark, repeating the quote that has stuck with him: “When you’re a broadcaster and host, if every person who watches it thinks you make the job look easy and that it’s not that big of a deal to do it, then you’re doing it well.”

Be sure to follow Ryan Seacrest on Facebook and Instagram @ryanseacrest for the latest updates!


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