Vijay Eswaran’s Philosophy For Succeeding in Life and Business


Being featured as one of the Top 50 philanthropists in Asia by Forbes magazine is not a small thing. But this is just one of the accolades that Vijay Eswaran was fortunate to receive in his life. He must be a man who has achieved something that even Forbes magazine was not able to disregard. But who is Vijay Eswaran and what are his accomplishments that brought him to his distinguished place?



Who Is Vijay Eswaran?



His official website describes him as a philanthropist, a motivational speaker and a successful entrepreneur. You can’t be a philanthropist unless you are a rich man, right? And you can’t be rich unless you have something going on that made you wealthy. Only when you have reached a certain status in life and cobbled up lots of experiences can you be a good motivator. There are many motivational speakers running around the world these days. But only a few of them are good motivational speakers. Is Eswaran among them? Let’s see.



What Is Eswaran’s Story?



Eswaran was born in Penang, Malaysia on Oct. 7, 1960. His father, Vijayaratnam Saravanamuthu was then working with the Ministry of Labor while his mother, Pushpavathy Chinnaiah was as a teacher. The work of his father brought the family to different parts of the country. But his parents gave him a good education. In 1984, Eswaran earned a degree in socio-economics in the famed London School of Economics.

However, his activities after graduating from LSE revealed that he started out as a young man without purpose. With enough money in his hands, he just whiled away his time in Europe for a year. But he worked in a several menial jobs such as harvesting grapes in France and doing construction work in Belgium. But things seem to be headed in the right direction when he went back to the UK.



He came to know the strategy of binary system marketing. It is the technique used in multi-level marketing. Eswaran then got a UK CIMA professional qualification. He then went to Southern Illinois University in the U.S. in 1986 and earned his MBA. While studying in SIU, he worked part-time in Synaptics, particularly in its multi-level marketing efforts.



He then worked as an information systems engineer in different companies for several years in Southeast Asia and North America. Eswaran went back to Malaysia after 13 years. It was here where he was invited by the Cosway Group to start its marketing operations in the Philippines. And it was the time when he began to look more seriously at multi-level marketing. In 1998, Eswaran co-founded an MLM company which grew and developed into the QI Group. This is a very diverse e-commerce company that has business interests in corporate investments, training, wellness, luxury products, telecommunications, media and travel.



Currently, Eswaran’s QI Group has operations in 10 countries through its subsidiary companies, and regional offices in Malaysia, Thailand, Singapore and Hong Kong. Green Venture Capital, one of its subsidiaries, is now developing QI City. Construction of this residential and commercial site in Malaysia is pegged at RM 1.2 billion or US $ 253 million.



Vijay Is Also An Author and Philanthropist



As a natural consequence of his business success, Vijay turned to writing about his experiences in a motivational way. “In The Sphere of Silence” is the first book that he wrote. It was published in 2005. H his second book “In the Thinking Zone” was launched in the market in May 2008. “18 Stepping Stones” is Eswaran’s third book which was published in 2010. His fourth book, “On the Wings of Thought” was launched in 2011. Eswaran’s latest book is “Two Minutes from the Abyss” which was released in May 2017.



Vijay Eswaran also donated his money to charitable works. He established a charitable arm of his QI Group in his native country. This is the RYTHM Foundation which functions as his company’s instrument for corporate social responsibility. He also established the Vijayaratnam Foundation, a charitable institution named after his father.



What Are The Views In Life That Led To His Current Success?



Vijay’s approach in life can be gleaned through his writings. As an author, Eswaran is prolific. That’s a blessing to those who want to be inspired as they travel the very difficult road to success. He has written his books along this ‘motivational’ direction. One of his books, “Two Minutes from the Abyss” tells of the importance of being and thinking in the now.



In this book, Vijay reveals one of his keys to success – the importance of the NOW. Not yesterday, not tomorrow but the NOW. In this book, being two minutes from the abyss means living in the NOW. He introduces this book by saying that we usually forget the impermanence of life. Most of us, he notes, live as if there are thousands of years more ahead. In reality, there is nothing promised today and this day might be your last.



And then, as in his previous books, he tells his success principles through real stories of people. He then uses his personal experiences and of others to discuss his points. In “Two Minutes from the Abyss,” Eswaran offers his 11 pillars of life management. He calls them pillars because they are life principles that show how you can effectively manage your life now. He claims that you need these 11 pillars to be able to achieve your life-long goals.



In one section of this book, Vijay says that a sense of urgency is very important in life. You need to get up in the morning with this approach. He says it is a necessary condition that we need to welcome. It should not be an option but a necessity. This approach must be cultivated in us. And we need to renew it every day, he adds. Then he writes, without a purpose in life, it’s as if you have not lived at all.



Vijay also discusses the strategies on the ways of improving who you are. He offers his 11 Rules of Confrontation for this purpose.


  1. Always control your emotions.
  2. Confront the issue and not the person. Never use you and I while discussing an issue.
  3. Don’t argue your stand for the stand’s sake. Lawyers should be the only ones who do that. Discuss the point instead. Your objective is to communicate, not to dominate.
  4. Be willing to listen as much as you are talking.
  5. Start by listening. You will be more effective in resolving an issue if you start to listen instead of talking.
  6. Confronting another by being angry, jealous, egoistic, and malicious will result in failure. Even appearing pitiful will be self-defeating.
  7. Confront in the attitude of love and mix it with understanding, compassion and kindness.
  8. Don’t digress. You will be tempted to bring up other issues. Resist this urge and focus on the issue. Address one concern at a time.
  9. Do not forget that you are doing the confrontation not for anyone else but for yourself.
  10. Be ready to give in. Confronting without compromising should only be done for right principles, but not for your personal gain. If you are already being emotionally charged, try to bring in a third party to neutralize the situation.
  11. Confront in order to learn and not to teach


Vijay Eswaran Says That Your Fear Can Drive You To Succeed



Eswaran is not only a book author. He also writes motivational articles that will help you as you travel your road to success. Fear is something that we all experience. Most people think fear is a negative thing, and they are mostly right. But Vijay tries to make us embrace fear in a particular way. In an article entitled “3 Ways Fear Drive Success,” Vijay Eswaran reveals how you can use your fears positively.



He then writes in the same vein as he wrote his thoughts in his book “Two Minutes from the Abyss.” Eswaran rightly states that fear can either paralyze or help you take the proverbial leap forward. Then he revealed what he found out in his more than 25 years of entrepreneurship experiences. He claims that there is a fear that is worth having. That fear is that you only have this day to live. That only this day counts. Therefore you have to maximize all the potentialities of today.



Then he recounted his own personal story out in the reefs of Australia. He and his group of buddies went out on a boat to snorkel in one of Australia’s reef. He went in the warm waters and started to enjoy the view underneath the ocean. Eswaran was so enamored with the corals and the fishes in the beautiful reef that he went a little astray. He found himself in cold ocean waters instead of the warm waters of the reef. Instead of white sands and beautiful corals, he is looking at dark and icy waters. Instantly, he knew that he has overshot his safe distance.



He looked up and he saw that he is not much farther than 10 feet away from safety. Fear suddenly gripped him because the strong currents of the deep might bring him into the lap of a shark. And then his survival instincts kicked in. He frantically swam to the safety of the reef. And in about twenty seconds he was back in the safety of its folds. That incident, he says, reminds him of how close we all are to the abyss.



Here Are Three Ways Fear Can Improve Your Life



Then Eswaran enumerated the three ways by which fear could lead you to success. He believes that fear is just an excitement in disguise and gives two examples to illustrate his point. His first example is Jill who is thrilled at the prospect of skydiving from a plane, 14,000 feet above. And then there is Jack who is so fearful about jumping into nothingness. He is afraid of what will happen to him. With Jill, skydiving is a new but exciting adventure. But with Jack, it is something new that is to be avoided.



In Eswaran’s estimate, whether you fear or embrace something will depend on your lenses or your filters in life. He says that it really boils down to your choice. If you will clean your lens or filters, you will be able to change your focus. Instead of fearing something you will be excited about it. He then says that as young kids, we are not deterred by the unknown. But as we grow old, we accumulate a lot of experience that reduced our innate courage considerably. Eswaran says you must recapture that original spirit if you want to succeed.



Eswaran also believes that what does not paralyze you will energize you. He says that this is his take of the old proverb “What doesn’t kill you, will make you stronger.” His experience have shown him that fear is only unwelcome when we are striving for something we really desire. This is a sign, he assures, that you are on the right track.

Eswaran says that in one sense, fear is showing you the way. It exposes what you have to work on. And then gives his advice on what you should do in this situation. He recommends for you to let your fear be an empowering force that will propel you forward. Allow your fears to expose the things you need to do and then do it.



Lastly, Vijay says that fear can motivate you to grow. He observes that most of us are now living comfortably. We are completely unlike the caveman from long ago who have fought for their daily survival. The downside to modern life is that we are so accustomed to comfort, that when change arrives, we tend to avoid it. We are wired for familiarity, he says, and avoid changes so we don’t grow.



Eswaran says that unless we ditch our security blankets, we will never learn what’s on the flipside of fear. He issues a warning and says, if your life is predictable, growth is impossible.

Follow Vijay Eswaran on Medium, and his Twitter account here.


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