In this day and age, the advertising of products can be confusing to even the most savvy of shoppers. There are times when commercials are shown on television and even after countless viewings, some of us are still wondering what is being sold. Then there are other companies that tend to make preposterous claims in trying to entice the buyer into purchasing their products. One of the most questionable arenas is the health and fitness world.
It is not out of the ordinary to see supplements advertised with outlandish claims. Below are some areas of supplementation to be wary of. In addition, there are some products that have the science behind them backing their claims up, such as Basis by Elysium Health. Read these over carefully so the next time you are on the market you can be an informed shopper.
Protein Powders and Shakes
For those of you that use protein shakes as a meal replacement or for people that consume a couple shakes a day in a quest to pack on some lean muscle, you know how daunting of a task it is to find the right protein powder. There are thousands on the market and each of them claims to be the best. So as a careful consumer, how do you determine which one is right for you?
Whey protein is a milk protein that usually features quite a few branched-chain amino acids. It is quick to digest and absorb into your system. It can usually be purchased at a decent price as well. There are products on the market that utilize other proteins, but for the best bang for your buck, go with whey protein.
However, shop wisely! There are tubs of whey protein powders that can cost upward of a hundred dollars, and then there are similar ones that can be had for closer to thirty dollars. There are basically four things to look at when determining which whey protein powder you are going to buy. First, like we already said, start with the price per serving. Second, focus on how many grams of protein are actually in each serving. If you can find a whey protein powder that has thirty or so grams of protein per serving, that’s a solid quantity. Third, keep an eye on how many calories are in each serving. Too many protein powders have excess calories in them. Finally, choose a whey protein powder that has low fat content. There are actually quite a few on the market that are high in fat. After all, you’re in the market for a protein shake, not a milkshake.
Remember those days when a pre-workout drink was not needed before exercising? In fact, we wouldn’t bring anything with us to drink during our workouts. Instead we would just find the nearest water fountain and take a drink now and then. Now it seems as though some people spend as much time preparing to workout as they do actually exercising. They need the right clothes, the pre-workout, the correct tunes playing through their earbuds, and a post-workout drink to top it all off.
Pre-workout drinks are currently offered by supplement and beverage companies. There is a huge market for them, and everyone is trying to cash in. But are they actually needed? The science behind them is that they contain some energy boosting ingredients. Yet, they almost all offer the same thing. The drink usually has high levels of caffeine and some carbohydrates. Once in awhile they might also have green tea extract, creatine, electrolytes, and potentially a combination of vitamins.
The problem is that all of these are not truly needed before a workout. Your money could be better spent elsewhere than on sugary pre-workout beverages. Carbs are essential to the body for supplying energy, and caffeine is a stimulant that will give your mind and body a bit of a jolt to wake up, but many things offer these effects. If you truly want to ingest it before a workout, be my guest, but you don’t have to purchase these expensive pre-workout drinks.
Vitamins and Minerals Pills
The labels on the bottles of vitamins and minerals promise that they will help you lose weight, beat stress, change your mood, and reduce wrinkles among other things. It is no wonder that people buy these in an effort to stay healthy as long as they can.
However, nutritional experts say that these pills containing vitamins and minerals should only be taken when our diet is lacking in these areas. They should be combined with a healthy meal plan, and not be taken as a complete replacement. Dietitian Karen Ansel agrees that most nutrients should come from whole foods if at all possible. “Food contains thousands of phytochemicals, fiber, and more that work together to promote good health that cannot be duplicated with a pill or a cocktail of supplements,” she said. However, if you continuously find yourself incapable of getting your daily calcium and other vitamins from actual foods, taking something to supplement it is better than not getting your daily allowance at all.
Basis by Elysium
Many products claim that they will change a person’s health for the better at the molecular level. It is a pleasant surprise to find one that actually has scientific backing. Elysium Health offers a product named Basis that has been clinically proven to increase NAD+ levels at the cellular level. There are many potential benefits of increasing your NAD+ levels, as the compound is present in many cellular processes such as energy production and circadian rhythm regulation. Many studies have detailed that our levels of NAD+ decline with age–Basis aims to eliminate that decline.
“We’ve stressed with this company that it is going to be science-based,” says Leonard Guarente, the MIT researcher who co-founded Elysium Health with former tech investors Eric Marcotulli and Dan Alminana.
Elysium Health has a fully stacked and impressive group of board members and advisors. Not only does the company have Dr. Guarente, a cofounder, but it also has a team of world-class scientists acting as the company’s scientific advisors. Plus, they have many other scientists on-board from Harvard, Yale, Stanford, and the Mayo Clinic. If you are searching for a supplement that has the scientific backing to it, definitely try out Basis.